Bulgari Eternally Reborn Ft Anne Hathaway, Zendaya and Liu Yifei

 

Directed by Nathalie Canguilhem and photographed by Zoey Grossman, the campaign features global ambassadors and actresses Anne Hathaway, Zendaya, and Liu Yifei. Set against Rome's iconic landmarks, the trio navigates the city, reflecting on their evolving identities through a mesmerizing sequence involving mirrors. This visual metaphor, accompanied by the stirring track "Burning" by the Yeah Yeah Yeahs, underscores the theme of multifaceted personal growth.

 

Highlighting the ambassadors journeys, the campaign also pays tribute to Bulgari's legacy of innovation since its founding in 1884. As the brand approaches its 140th anniversary, it honors its heritage of creativity and craftsmanship, which has enabled it to remain a dynamic force in the luxury jewelry industry.

 

Rome, often called the Eternal City, plays a crucial role in this narrative, embodying the fusion of past and present-a key element of Bulgari's design philosophy. The city's ability to reinvent itself through the ages mirrors Bulgari’s approach to blending traditional craftsmanship with contemporary design.

 

 

The campaign spotlights pieces from Bulgari's Aeterna collection, the brand's most extraordinary high jewelry line to date. These pieces serve as both accessories and talismans, symbolizing the light and possibility of each new day and encouraging wearers to embrace their personal evolution.

 

 

This narrative of rebirth and continual self-reinvention extends through "Eternally Reborn Stories," a digital initiative inviting individuals to share their own stories of transformation.