It's been 15 years since Simon Porte Jacquemus launched his eponymous fashion brand, renowned for its playful charm, tiny handbags, and cinematic outdoor runway shows held far from traditional fashion capitals. The brand continues to celebrate significant milestones. This September, Jacquemus will be honored with the Couture Council Award for Artistry of Fashion at the Museum of FIT’s annual fundraising luncheon, just ahead of New York Fashion Week. Chief curator Valerie Steele has praised him as "a rising star in the French fashion system." Shortly after, Jacquemus will open his first U.S. store on the corner of Lafayette and Spring in New York City.
Reflecting on the upcoming award, Jacquemus, speaking from the southern coast of France near his hometown outside Marseille, remarked, “It’s very new for us to receive awards. It’s a moment to pause and appreciate where you are. In this job, every six months requires presenting a new idea, a new vision, a new collection. It sometimes feels like a continuous run that never stops.”
In September, you’ll be receiving the Couture Council Award for Artistry of Fashion from the Museum at FIT, following in the footsteps of past honorees like Valentino, Karl Lagerfeld, and Oscar de la Renta. What was your reaction when you first heard the news?
To be honest, I had to double-check to make sure it was real. Once I confirmed it, I felt an overwhelming sense of awe. It’s incredibly special to be recognized alongside such legendary designers. I was deeply touched by the honor, so much so that I had to verify it on Google to make sure it was genuine.
Where do you find your best cultural recommendations? Do you rely on friends or Instagram?
On my private Instagram, I only follow galleries and cultural institutions—no celebrities or personalities. I enjoy immersing myself in these sources, getting lost in specific details, exploring individual artists, and discovering exhibitions. Most of my references come from the art world, including modern art, decorative objects, photography, and film. Art is my primary source of inspiration.
Do you have a favorite piece of art that you own?
I have a broad range of art in my collection. While I’m particularly fond of modern art, I also have a strong appreciation for a 19th-century Provencal chair and works by contemporary artists like Louis Fratino from New York. My collection spans a wide spectrum of styles and periods.
What’s the last great film you watched?
Recently, I rewatched "Funny Face," the Audrey Hepburn film. It’s filled with stunning looks and references, and Hepburn’s beauty is captivating. I find myself quite obsessed with her.
Is there a classic film you like to rewatch for comfort?
Yes, "Titanic" is my go-to comfort film. I watch it about twice a year, and I always end up crying. It’s on Netflix in France, so it’s easy to revisit. Despite the controversial ending, I find it deeply moving and enjoy it immensely.
Do you have a favorite French film or director?
Jean-Luc Godard is a favorite of mine, especially because "Le Mépris" (Contempt) inspired our brand and influenced our choice of location for the 15th-anniversary show at Casa Malaparte in Capri. It was a homage to the film. I also adore Jacques Tati’s "My Uncle," which beautifully contrasts the modern and traditional worlds and has a poetic quality. Tati’s unique vision and humor always influence my designs and campaigns for Jacquemus.
What’s one destination you’d recommend for someone needing a creative escape?
I’m currently speaking to you by the Mediterranean Sea, which I think is the perfect place for a creative recharge. It truly feels like paradise. The region offers a wonderful mix of art and culture, from the Fondation Maeght and the Picasso Museum to the Mucem in Marseille and the photography festival in Arles. There’s so much to explore from Marseille to Monaco or Nice. You can enjoy serene moments alone or visit cultural institutions, making it an ideal escape for both relaxation and inspiration.
What’s one place you haven’t yet visited but is at the top of your wish list?
I’d love to visit Seoul, which excites me a lot, as I haven’t been there yet. I’m also eager to explore more destinations in South America that are still on my list.
If you were hosting a dinner party and could invite five people, alive or dead, who would they be?
I would invite my favorite artists: Giacometti, Henri Matisse, Pierre Bonnard, and Picasso. Additionally, I’d love to meet Édith Piaf, as she’s a fascinating character with a powerful presence.
What food would you serve at this dinner party? What would be your ideal meal?
I’d serve pasta with tomato sauce. I’ve read that Picasso enjoyed pasta and chicken, so I feel quite aligned with that choice for a meal.
What’s your best tip for a beach day?
Avoid drinking alcohol.
What music have you been listening to this summer?
This summer, I’ve been enjoying Miley Cyrus’s live cover of “Heart of Glass” every morning, and I also listen to Phil Collins’s “In the Air Tonight” while driving.
What’s your favorite song to dance to right now?
I’m really into Italian music, especially Italo disco like Raffaella Carrà’s “Pedro, Pedro, Pedro, Pedro, Pe!” It’s a lot of fun to dance to.
What’s your favorite preshow ritual?
Before a show, I like to give my kids a bib (bottle of milk). It helps me stay calm and focused.
What’s your favorite place to shop for your kids?
I’ve found some great pieces for them at a vintage store in Nevada, including American sportswear from the ’70s and ’80s. Although the clothes are a bit big for now, they’ll be perfect in a couple of years. Finding stylish options for little girls can be challenging, as the choices often seem too pretty.
What are your favorite television series?
I’m a fan of White Lotus and enjoy shows that explore fashion. They’re entertaining and dramatic. I also liked the Lagerfeld and Saint Laurent series, and the Balenciaga one was good. I haven’t seen the Dior series yet, but I hear it’s educational.
What about French shows?
One of my favorites is Koh-Lanta, a French version of Survivor. It’s been iconic in France for over 20 years. It’s a great show to watch on rainy days in Paris, and we often laugh about it during lunch breaks.
