Priscila Guedes is an international runway model, creative director, and award-winning film director based in Switzerland. With a distinguished global modeling career and a bold artistic vision, she has become a leading voice in ethical luxury and sustainable fashion. She is the founder of Cannes Sustainable Fashion Week, and now brings her vision to Paris with the launch of Paris Sustainable Fashion Week, an official preview event set to debut during Paris Fashion Week in October 2025.
Her journey blends academic and creative exploration with hands-on experience across continents. From the intensity of big wave surfing to the elegance of haute couture, Priscila’s education has always been rooted in the real world. As a storyteller, she uses fashion, film, and multimedia to explore themes of identity, climate, and social change. Her work has been recognized for its innovation and depth, bringing together artisans, designers, and filmmakers under a shared vision of beauty with purpose.
Whether directing a film, curating a runway, or writing a new narrative, Priscila is committed to redefining luxury through a human lens. She believes true elegance is inseparable from ethics—and that the future of fashion must be inclusive, emotionally intelligent, and grounded in respect for both people and planet.
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